Relly. Really.

The esteemed American Israeli multidisciplinary artist, Andi LaVine Arnovitz, introduced me to her son Gabi. Gabi was called up to serve his country shortly after his son was born and spent the next four months sleeping in a tank. Following that, he had another son and did more than 300 days of reserve duty, missing even more of his young children’s lives. This is the why behind Relly, the iOS app which Gabi and his wife Noa created to make it easy for parents to capture their kids’ memories.

Using Relly is as easy as pressing record, saying the memory, and mentioning a person’s name. Relly turns it into a memory card. You can add a photo, search your memories, filter by person, and share with family and friends.

I encourage you to take a look at Relly. Consider how you or someone you love might use it to capture life’s little moments. The most important thing is not how you save your stories, but that you take the time to capture them.